12月16日，“寻迹蜀道风起三国”全球名人蜀道行活动启动仪式在四川成都举行。本次活动为期5天，以“蜀道”为主题、“三国”为切口，邀请19名海外的网络名人来到四川采风创作，向世界展示蜀道的深厚底蕴和三国历史文化。

OnDecember16th,thelaunchceremonyofthe"TracingHistoryalongtheShuDao,WheretheWindsoftheThreeKingdomsRise"GlobalDistinguishedFigures'JourneyalongtheShuDaowasheldinChengdu,Sichuan.Theeventspans5days,withthe"ShuDao"asthecentralthemeandthe"ThreeKingdoms"asitshistoricalfoundation.19internationalcelebritieshavebeeninvitedtoSichuantogathermaterialforcreatingcontent,whilealsoshowcasingtheprofoundheritageoftheShuDaoandtherichhistoricalcultureoftheThreeKingdomstoaglobalaudience.

本次活动由四川省广播电视局、四川日报报业集团主办，四川国际传播中心、北京快手科技有限公司承办。四川省广播电视局局长李晓骏，四川日报报业集团董事长、四川日报社社长陈岚，北京快手科技有限公司副总裁刘震等嘉宾出席启动仪式，来自日本、韩国、墨西哥、巴西等国的网络名人，省市级媒体记者代表，四川出海企业代表共聚一堂，共同开启这场文化探索之旅。

TheeventishostedbytheSichuanProvincialBureauofRadioandTelevisionandtheSichuanDailyPressGroup,andorganizedbytheSichuanInternationalCommunicationCenter(SICC)andBeijingKuaishouTechnologyCo.,Ltd.DistinguishedguestsatthelaunchceremonyincludedLiXiaojun,DirectoroftheSichuanProvincialBureauofRadioandTelevision;ChenLan,ChairwomanoftheSichuanDailyPressGroupandSichuanDaily;andLiuZhen,VicePresidentofBeijingKuaishouTechnologyCo.,Ltd.Inaddition,internetcelebritiesfromcountriessuchasJapan,SouthKorea,Mexico,Brazil,andothers,alongwithrepresentativesfromprovincialandmunicipalmedia,anddelegatesfromSichuan'soverseasenterprises,gatheredtoembarkonthisculturalexplorationjourney.

“成为自媒体博主之初，我就将中国博大精深的文化融入到作品中。”活动现场，海外大V代表Kiko表示十分期待接下来的蜀道探访之旅。

"China'svastandprofoundcultureisanimportantinspirationinmycontentcreation."Attheevent,Kiko,arepresentativeofoverseasinternetinfluencers,expressedgreatanticipationfortheupcomingjourneyalongtheShuDao.

记者现场了解到，本次参加活动的19位海外网络名人及创作者包括@Sakae_kiko、@山根之旅、@ddihye、@MaxYNoelia、@杨小溪等，海外总粉丝量破千万。网络名人们将于12月16日—20日走进成都、德阳、广元、南充，探访三星堆博物馆、昭化古城、翠云廊和剑门关等地，这些地方不仅承载着丰富的历史文化，也是蜀道文化和三国文化的重要载体。海外网络名人将通过体验蜀道，畅聊三国，深入了解中华文明，增进彼此友谊。

Itisreportedthatthe19overseasinternetcelebritiesandcontentcreatorsparticipatinginthiseventinclude@Sakae_kiko,@Yaname'stravel,@ddihye,@MaxYNoelia,and@Yanchanch,withacombinedtotalofover10millionfollowers.TheinternetcelebritieswilltraveltoChengdu,Deyang,Guangyuan,andNanchongfromDecember16thto20thtovisiticoniclandmarkssuchastheSanxingduiMuseum,ZhaohuaAncientCity,CuiyunlangRoad,andJianmenPass.Thesesitesnotonlycarryawealthofhistoricalandculturalsignificance,butalsoserveaskeysymbolsoftheShuDaoandtheThreeKingdomscultures.Throughthisjourney,theoverseascelebritieswillgainadeeperunderstandingofChinesecivilizationwhilestrengtheningmutualfriendshipsbyexploringtheShuDaoandengagingindiscussionsabouttheThreeKingdoms.

历史上，古蜀道是交通大动脉、军事要道、文化纽带；当下，蜀道依然具有极高的历史研究、文化传承、生态保护及旅游发展等多重价值，沿线丰富的自然文化遗产吸引着越来越多的海内外游客前来打卡。“寻迹蜀道风起三国”全球名人蜀道行活动不仅是一次文化交流的盛会，也为全球观众打开一扇了解中国传统文化和历史的新窗口，让蜀道和三国文化的魅力传播至世界各地。

Historically,theancientShuDaoservedasamajortransportationartery,amilitaryhub,andaculturallink.Today,theShuDaocontinuestoholdsignificantvalueinareassuchashistoricalresearch,culturalheritage,ecologicalconservation,andtourismdevelopment.Therichnaturalandculturalresourcesalongtherouteattractanincreasingnumberofdomesticandinternationalvisitors.The"TracingHistoryalongtheShuDao,WheretheWindsoftheThreeKingdomsRise"GlobalDistinguishedFigures'JourneyalongtheShuDaoisnotonlyaculturalexchangeeventbutalsoauniqueopportunityforglobalaudiencestoexploretraditionalChinesecultureandhistory.Indoingso,ithelpsspreadtheallureoftheShuDaoandtheThreeKingdomsculturetovariouscornersoftheworld.

近年来，四川省广播电视局致力于提升国际传播能力建设，聚焦“三国三苏三星堆，非遗蜀道大熊猫”等题材，通过打造“百部川扬”“神秘蜀韵”“拍在四川”等国际传播和视听服务品牌，积极整合全球创作力量与渠道资源，利用短视频、微短剧、新视听等载体，有效传播中华文化。今年5月27日，第九次中日韩领导人会议决定将2025－2026年定为中日韩文化交流年。在此背景下，四川省广播电视局联合四川日报报业集团，开启“全球名人蜀道行”，采用“政府+媒体+企业”合作模式，邀请海外创作者深入四川，搭建四川视听行业的海外“创作者伙伴群”，孵化以“蜀道”为主题的优质海外视听内容，不断扩大“蜀道”名片国际知名度，为全球视听创作者、地方文旅、乡村振兴及出海企业提供交流合作平台。

Inrecentyears,theSichuanProvincialBureauofRadioandTelevisionhasbeendedicatedtoenhancingitsinternationalcommunicationcapabilities,withafocusonthemessuchasthe"ThreeKingdoms,ThreeSus,Sanxingdui,IntangibleCulturalHeritage,ShuDao,andGiantPandas."Bycreatinginternationalcommunicationandaudiovisualservicebrandslike"SichuaninCameraLens,""MysteriousCivilization,"and"FilminginSichuan,"thebureauactivelyintegratesglobalcreativeforcesandchannelresources.Itleveragesplatformssuchasshortvideos,micro-dramas,andnewaudiovisualmediatoeffectivelypromoteChineseculture.OnMay27thofthisyear,the9thTrilateralSummitMeetingamongChina,Japan,andtheROKdecidedtodesignate2025-2026astheChina-Japan-SouthKoreaCulturalExchangeYear.Inthiscontext,theSichuanProvincialBureauofRadioandTelevision,incollaborationwiththeSichuanDailyPressGroup,launchesthe"GlobalDistinguishedFigures'JourneyalongtheShuDao".Thisinitiativeadoptsa"government+media+enterprises"cooperationmodel,invitingoverseascontentcreatorstovisitSichuan,andestablishinganoverseas"creatorpartnergroup"forSichuan'saudiovisualindustry.Theprojectaimstodevelophigh-qualityoverseasaudiovisualcontentcenteredonthethemeofthe"ShuDao,"thuscontinuouslyexpandingtheinternationalrecognitionoftheShuDao.Italsoprovidesaplatformforexchangesandcooperationamongglobalaudiovisualcreators,localculturaltourism,ruralrevitalization,andenterprisesgoingglobal.

本次活动的一大特色，是政府搭台，媒体助力，最大限度发挥海外名人的创作力与影响力。四川国际传播中心拥有2本国际传播期刊、3个国际传播网站，近百个海外社交媒体账号，覆盖海外用户超过2000万，海外传播量破50亿。中心依托自身特色优势，搭建创作者平台，以内容合作、版权签约、线上策划、线下活动等方式，链接超过740名海外博主。本次活动，四川国际传播中心将进行全程报道，并与海外网络名人联合创作，在海外社交平台与大V互动，形成传播合力。

Oneofthekeyfeaturesofthiseventisthestrongsupportfromthegovernmentandthemedia,whichtogethermaximizethecreativityandinfluenceofoverseasinternetcelebrities.TheSICCmanages2internationalcommunicationjournals,3internationalcommunicationwebsites,andnearly100overseassocialmediaaccounts.Italsoboastsareachofover20millionoverseasusersandaninternationaldisseminationvolumeexceeding5billion.Leveragingtheseuniqueadvantages,theSICChasbuiltarobustcreatorplatformthatconnectsover740overseascontentcreatorsthroughcontentcooperation,copyrightagreements,onlineplanning,offlineactivities,andotherinitiatives.Forthisevent,theSICCwillproducecomprehensivereports,collaboratewithoverseasinternetcelebritiestocreatecontent,andengagewithprominentinternetcelebritiesoninternationalsocialmediaplatforms,formingapowerfulcollaborativecommunicationforce.

本次活动的另一个特色与全球短视频和直播平台快手深度合作，同时通过北京大学融媒体中心邀请北大外籍留学生进行精品的“蜀道”主题创作。快手2024年第三季度的平均月活跃用户也达到了7.14亿，2021年公布的海外月活达到1.8亿，通过在全球范围内发起内容创作挑战赛，快手将推动活动内容更好地触达不同国家和地区的海量用户。与此同时，北京大学的教授和留学生们也将参与到视频创作中，探索蜀道上的历史故事和文化遗迹。

Anotherkeyfeatureofthiseventisthedeepcollaborationwiththeglobalshortvideoandlive-streamingplatformKwai.Inparallel,theConvergenceMediaCenterofPekingUniversityhasinviteditsinternationalstudentstocreatehigh-qualitycontentfocusedonthethemeofthe"ShuDao."Asofthethirdquarterof2024,Kwaiboastsanimpressive714millionmonthlyactiveusers,withoverseasmonthlyactiveusersreachingupto180million,asannouncedin2021.Bylaunchingaglobalcontentcreationchallenge,Kwaiwillpromotetheevent’scontent,ensuringitreachesavastaudienceacrossdiversecountriesandregions.Atthesametime,professorsandinternationalstudentsfromPekingUniversitywillalsoparticipateinvideocreation,exploringthehistoricalstoriesandculturalrelicsalongtheShuDao.

本次活动期间，海外网络名人将通过拍摄Vlog、微纪录片、创意短视频和直播等形式，创作丰富多彩的网络视听作品，并在YouTube、Facebook、Instagram、Kwai、SnackVideo等国际社交平台发布，向全球观众展现蜀道的自然美景、历史遗迹和民俗文化。活动将为国内外创作者搭建创作平台，并结合海外社交平台，不断扩大四川的国际知名度与影响力。

Duringtheevent,overseasinternetcelebritieswillproduceavarietyofonlineaudiovisualcontent,includingvlogs,micro-documentaries,creativeshortvideos,andlive-streaming.TheseworkswillbepublishedoninternationalsocialplatformssuchasYouTube,Facebook,Instagram,Kwai,andSnackVideo,showcasingthenaturalbeauty,historicallandmarks,andfolkcultureoftheShuDaotoaglobalaudience.Additionally,theeventwillestablishacreativeplatformforbothdomesticandinternationalcreators,integratingitwithoverseassocialplatformstocontinuallyexpandSichuan’sinternationalreputationandinfluence.

本次活动亦得到中国电视艺术家协会网络直播专委会和北京大学融媒体中心、川观新闻、封面新闻、德阳市文化广播电视和旅游局、广元国际传播中心、南充市人民政府新闻办公室等的大力支持。

GlobalDistinguishedFigures'JourneyalongtheShuDaoalsoreceivesstrongsupportfromtheNetworkLiveStreamingCommitteeofChinaTelevisionArtistsAssociation,theConvergenceMediaCenterofPekingUniversity,ChuanguanNews,CoverNews,DeyangMunicipalBureauofCulture,Radio,Television,andTourism,GuangyuanInternationalCommunicationCenter,andtheInformationOfficeofNanchongMunicipalPeople'sGovernment.